award winner idea ︎︎︎ wood pencil in D&AD ︎︎︎ shortlisted in PR and branded content in Cannes Lions ︎︎︎ bronze twice in AdStars.                            

black
salary
friday

it’s Black Friday, and people are buying stuff non-stop. But how can we speak up about a real problem ︎︎︎ the salary gap between people with different skin tones ︎︎︎ we created a digital campaign offering discounts on salaries. The discount was a lie.


—2019—Leo Burnett

award winner idea ︎︎︎ wood pencil in D&AD ︎︎︎ shortlisted in PR and branded content in Cannes Lions ︎︎︎ bronze twice in AdStars.