Freeletics+ stæedium
︎︎︎ In 2021 I accepted
the challenge to move to germany and enter a creative lab inside
a company, in order to develop the main face of the brand, coordinate mid-level art directors, direct shootings, and also create a brand from scratch called Stæedium.
︎︎︎ You can check the selected projects bellow ︎︎︎
OoPS
I did it
again.
︎︎︎ consistency is key
to develop solid workout results.
So how can motivate our users in the pursuit of it?
Asking the blessing of Britney Spears, of course.
In a remake of the song "Oops I Did It Again," our main campaign film shows how sticking to a workout routine leads to results.
Stædium
︎︎︎ 87% of people find working out boring, but what if we make strength training fun and just
as effective?
︎︎︎Using camera, motion tracking, smart dumbbells, you can challenge your friends
in an unique experience that combines exercises and gaming.
︎︎︎ we created the brand
from scratch under the concept “destroy boring”. My daily job
besides brandbuilding, was to help to build the game too, such as storyline, soundtrack, avatars, experiences and more.
Stædium
︎︎︎ 87% of people find working out boring, but what if we make strength training fun and just
︎︎︎ 87% of people find working out boring, but what if we make strength training fun and just
as effective?
︎︎︎Using camera, motion tracking, smart dumbbells, you can challenge your friends
in an unique experience that combines exercises and gaming.
︎︎︎ we created the brand
from scratch under the concept “destroy boring”. My daily job
besides brandbuilding, was to help to build the game too, such as storyline, soundtrack, avatars, experiences and more.
Brand
book
︎︎︎ we created the concept “destroy boring”, in which all the design choices such as typography,
color palette,
photography style, were defined by it into a fresh and unique brand book.
In-game
work
︎︎︎ every game needs an opponent. In collaboration with the developers, we created bots.
︎︎︎ we focused on the diversity of gender, skin tone,
and body positivity,
as it is on the brand book.
︎︎︎ each bot has its own personality, and in game characteristics, so you can play against a muscle guy that skips legs day, or a villain who
will defeat you in agility.
︎︎︎after creating the avatars,
I had to photoshoot them into
the game engine. It was a very special experience to direct
fictional models in a gaming platform.
this is my main job ︎︎︎ I’m based in Munich Germany.
this is my main job ︎︎︎ I’m based in Munich Germany.
this is my main job ︎︎︎ I’m based in Munich Germany.