Brand
book

︎︎︎ we created the concept “destroy boring”, in which all the design choices such as typography,
color palette,
photography style, were defined by it into a fresh and unique brand book.

In-game
work

︎︎︎ every game needs an opponent. In collaboration with the developers, we created bots.

︎︎︎ we focused on the diversity of gender, skin tone,
and body positivity,
as it is on the brand book. 


︎︎︎ each bot has its own personality, and in game characteristics, so you can play against a muscle guy that skips legs day, or a villain who will defeat you in agility.

︎︎︎after creating the avatars,
I had to photoshoot them into
the game engine. It was a very special experience to direct
fictional models in a gaming platform.